Battle for fridge space hots up

29 January 2016

Thalia Holmes

"...Tatenda Zengeni, a researcher at the Centre for Competition, Regulation and Economic Development, said in the centre’s November quarterly review: “The nature of the beverage industry favours companies that have high capital outlay, established brand names and expansive distribution channels. This poses a threat to new entrants who do not have established brands and distribution networks, although these concerns may be preexisting and as such not merger specific..."