Cereals

Drawing insights on the Future Life and Pioneer Food Group

Drawing insights on the Future Life and Pioneer Food Group

Lauralyn Kaziboni

In April 2015, Pioneer Food Group (Pioneer), the leading breakfast cereal producer in South Africa, with popular brands such as ProNutro, Weet-Bix and Bokomo Limited announced that it was planning to enter into a joint venture (JV) with Future Life Health Products (Future Life), a scientifically formulated nutrient-dense functional food products company.